If you’ve been added as an owner to a custom column in Search Ads 360, you can access and manage those columns across all account levels.
- Across the manager level
- Across the submanager level
- Across client accounts
- Across all account levels
The correct answer is: Across all account levels
Explanation: Custom columns in Search Ads 360 are integral for tailoring reports to align with specific business objectives. The platform’s user-friendly custom column creation tool allows for easy addition of relevant business goals to reports. These columns are versatile, offering capabilities like filtering, sorting, downloading, and customization for performance summary charts. As an owner of a custom column in Search Ads 360, you gain the authority to determine who can access and manage these columns across all account levels. For more detailed information on managing custom columns and other entities, refer to the “Leverage Cross-Account Campaign Management in Search Ads 360” guide.
Chapter 9: Use Custom Columns in Search Ads 360