To ensure their Search Ads 360 campaigns are automatically updated to reflect available inventory for purchase, you should advise your client to set up templates within their campaign structure.
- Respond by telling them to set up audiences within their campaign structure.
- Respond by telling them to set up labels within their campaign structure.
- Respond by telling them to set up custom dimensions within their campaign structure.
- Respond by telling them to set up templates within their campaign structure.
The correct answer is: Respond by telling them to set up templates within their campaign structure
Explanation: Templates in Search Ads 360 are particularly beneficial for services or products where availability, pricing, or other details frequently change. These templates will automatically adjust the campaign structure, targeting, and creatives based on factors like seasonality or product availability. They are also useful for creating and removing active keywords to accurately reflect the current inventory on your client’s site, such as indicating when a product is added or no longer available. This functionality helps maintain campaign relevance and accuracy in real-time, aligning advertising efforts with actual inventory status.
Chapter 12: Use Templates in Search Ads 360