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Within Search Ads 360, what feature should you use to make sure campaign structure, targeting, and creatives are updated automatically to reflect any changes?

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To ensure that the campaign structure, targeting, and creatives are automatically updated to reflect any changes within Search Ads 360, you should use templates.

  • You should use custom dimensions.
  • You should use labels.
  • You should use audience segments.
  • You should use templates.

The correct answer is: You should use templates

Explanation: Templates in Search Ads 360 are designed to respond to dynamic advertising needs, such as those driven by seasonality or product availability. These reusable components automate the updating of campaign structure, targeting, and creatives. They are invaluable for creating and managing campaigns, ad groups, ads, keywords, and other campaign elements. By using templates, you can save significant time and effort, as they automate repetitive tasks and ensure consistency across your campaigns, keeping them aligned with any changes in your advertising strategy.

Chapter 12: Use Templates in Search Ads 360

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