When your fitness apparel client used Search Ads 360 to add an owner to a custom column, this new owner can access and manage columns across all account levels.
- The owner can access and manage columns across the manager level.
- The owner can access and manage columns across client accounts.
- The owner can access and manage columns across the submanager level.
- The owner can access and manage columns across all account levels.
The correct answer is: The owner can access and manage columns across all account levels
Explanation: Custom columns in Search Ads 360 serve as a powerful tool for tailoring reports to specific business goals. The platform’s intuitive interface simplifies the process of creating custom columns, allowing for the incorporation of key business objectives into reports. These columns offer functionalities like filtering, sorting, downloading, and customizing performance summary charts. Importantly, when an owner is added to a custom column in Search Ads 360, they are granted the ability to control access and manage the column across all account levels. This feature is integral to achieving efficient cross-account campaign management, as detailed in the “Leverage Cross-Account Campaign Management in Search Ads 360” guide.
Chapter 9: Use Custom Columns in Search Ads 360