To ensure their Search Ads 360 campaigns are automatically updated to reflect the correct inventory available for their weekly T-shirts, your retail clothing customer needs to set up templates within their campaign structure.
- Set up labels within their campaign structure
- Set up custom dimensions within their campaign structure
- Set up audiences within their campaign structure
- Set up templates within their campaign structure
The correct answer is: Set up templates within their campaign structure
Explanation: Templates in Search Ads 360 are particularly useful for products like T-shirts, where availability and details change frequently. These templates automatically update the campaign structure, targeting, and creatives in response to changes such as seasonality or product availability. Additionally, they enable the creation and removal of active keywords to accurately reflect what’s available on the website. For instance, templates can be configured to indicate when a new T-shirt design is added to the inventory or when a particular style is no longer available, ensuring that the campaigns always align with the current product offerings.
Chapter 12: Use Templates in Search Ads 360