If your client enquires about the preferred time frame for reviewing the performance of their Search Ads 360 campaign, you advise them to evaluate it over two to three conversion cycles.
- You’d say four conversion cycles.
- You’d say five to six conversion cycles.
- You’d say one conversion cycle.
- You’d say two to three conversion cycles.
The correct answer is: You’d say two to three conversion cycles
Explanation: The best practice for assessing bid performance in Search Ads 360 includes several key steps:
- Bid Strategy Portfolio Level Analysis: Always conduct your evaluations at this level.
- Consider Conversion Delay: It’s important to account for the time lag between ad interactions and conversions.
- Duration of Evaluation: The optimal period for performance review is over two to three conversion delay cycles.
By following these guidelines, your client can gain a more accurate and comprehensive understanding of their campaign’s effectiveness within the context of conversion dynamics.
Chapter 10: Measure Bid Performance in Search Ads 360