What feature may be used to edit custom Floodlight variable data?

Search Ads 360 API may be used to edit custom Floodlight variable data.

  • Text Editor
  • Google Ads API
  • Bulksheets
  • Search Ads 360 API

Correct answer is: Search Ads 360 API

Explanation: Before you can use a custom Floodlight variable as a metric in a Floodlight column, you’ll need to specify in Search Ads 360 that the variable’s data type is a metric.

Read more here: https://support.google.com/searchads/answer/6024745