To understand how buyers convert on the different varieties of supplements for your wellness brand customer, you should set up custom Floodlight variables within their Search Ads 360 account.
- Budget bid strategies
- Data-driven attribution
- Conversion cart data
- Custom Floodlight variables
The correct answer is: Custom Floodlight variables
Explanation: Search Ads 360 enables detailed reporting on conversion patterns, providing insights into customer interactions and conversion behaviors specific to your ads. For a comprehensive understanding, especially for various supplement types, setting up custom Floodlight variables or using purchase detail reporting is essential. These custom variables allow for the segmentation of conversion reports, helping to prioritize significant aspects in bid strategies, and enable reporting based on numerical data, thus offering a nuanced view of conversion trends for different supplement types.
Chapter 15: Gain Insights with Floodlight Variables