Last Updated on 5 years ago by School4Seo Team

• Landing page test
• Rules
• Business data
• Placeholder keyword

The correct answer is: Placeholder keyword

Explanation: A placeholder keyword is a keyword in a search engine account or “other” engine account that provides Search Ads 360 with the information it needs to track visits. For example, you can use a placeholder keyword to report on placements on the Google Display Network, or report on ads in engines that Search Ads 360 doesn’t support.

Read more here: https://support.google.com/searchads/answer/6270161