For your customer, the owner of a chain of ski resorts, who needs to frequently update their winter holiday rental package prices based on time of year and availability, the feature they should use within Search Ads 360 is templates.
- Your client should use custom dimensions.
- Your client should use audience segments.
- Your client should use labels.
- Your client should use templates.
The correct answer is: Your client should use templates
Explanation: Templates in Search Ads 360 are highly effective for adapting to changes in advertising needs, especially those driven by seasonality or varying product availability. These reusable components are designed to automatically update the campaign structure, targeting, and creatives in response to such changes. By utilizing templates, your client can efficiently manage campaigns, ad groups, ads, keywords, and other elements. This feature not only automates repetitive tasks but also ensures consistency across different campaigns, making it a valuable tool for managing dynamic pricing and availability in their ski resort rental campaigns.
Chapter 12: Use Templates in Search Ads 360