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Home / search ads 360 / Which three modifiers can be automated by a bid strategy? (select three)Select All Correct Responses

Which three modifiers can be automated by a bid strategy? (select three)Select All Correct Responses

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Which three modifiers can be automated by a bid strategy? (select three)Select All Correct Responses
  • Location target bid adjustments
  • Mobile bid adjustments
  • Search impression share bid adjustments
  • Remarketing target bid adjustments

Correct answers are:

  • Location target bid adjustments
  • Mobile bid adjustments
  • Remarketing target bid adjustments

Explanation: Bid adjustments increase or decrease bids depending on the device a customer searches from, membership in a remarketing list, or location. Search engines vary in the scenarios and bid adjustments they support. Some search engines such as Google Ads can increase or decrease the bid you specify for specific types of devices, such as mobile, or specific types of targets, such as remarketing targets.

Read more here: https://support.google.com/searchads/answer/1184733

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