One way your retail client can use custom dimensions in Search Ads 360 to aid in their business decision-making is by writing automated rules.
- By building custom reports
- By changing keywords
- By creating formula columns
- By writing automated rules
The correct answer is: By writing automated rules
Explanation: Custom dimensions in Search Ads 360 are designed to utilize business-specific information to enhance reporting insights and automate aspects of campaign management. They provide a way to integrate data directly relevant to your client’s marketing decisions. With this data uploaded into Search Ads 360, your client can then write automated rules that actively respond to any changes in this data. This approach not only streamlines campaign management but also ensures that marketing strategies are continuously adjusted and optimized based on the latest business insights.
Chapter 13: Use Custom Dimensions in Search Ads 360