To track performance by region and apply that information to monthly optimization in a Search Ads 360 account, you should use labels.

• You should use keywords.
• You should use templates.
• You should use Report Editor.
• You should use labels.

The correct answer is: You should use labels.

Explanation: In Search Ads 360, labels are an invaluable tool for enhancing your reporting capabilities beyond the usual campaign structure. By implementing region-based labels, you can effectively manage and report on various aspects of your campaigns, such as ad groups, ads, and keywords, with a specific focus on regional performance. This approach allows for detailed tracking of performance by region on a monthly basis, providing key insights that can be used to refine and optimize your strategies according to regional dynamics and trends.

Chapter 8: Apply Labels in Search Ads 360