For your customer who sells beach vacation rental packages, and whose pricing changes frequently due to seasonal and availability factors, they should use Templates in Search Ads 360 to ensure their campaign structure, targeting, and creatives are updated automatically to reflect those changes.
- Custom dimensions
- Audience segments
- Labels
- Templates
The correct answer is: Templates
Explanation: Templates in Search Ads 360 are ideal for situations where advertising needs fluctuate, such as with seasonal offerings or varying product availability. These templates are reusable components that facilitate the creation and management of campaigns, ad groups, ads, keywords, and other campaign elements. By utilizing templates, your customer can efficiently automate updates to their campaign structure, targeting, and creatives. This not only saves time and effort but also ensures consistency and accuracy across campaigns, which is crucial for adapting to the changing prices and availability of their vacation rental packages.
Chapter 12: Use Templates in Search Ads 360