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What attribution model assigns all credit to the last click on a paid search ad before a conversion?

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What attribution model assigns all credit to the last click on a paid search ad before a conversion?
  • Data-Driven
  • Position-based
  • Last paid search interaction
  • First interaction

Correct answer is:

  • Last paid search interaction

Explanation: Last paid search interaction: Attributes 100% of the credit for a conversion to the last click on a paid search ad. Even if a customer clicks on a display ad or a natural search result after clicking a paid search ad, all credit is given to the paid search ad.

Read more here: https://support.google.com/searchads/answer/6194849

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