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Your customer, a purveyor of office supplies, wants to know where to apply labels within their Search Ads 360 campaign. What do you tell them?

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To your customer, a purveyor of office supplies, you would tell them that labels in their Search Ads 360 campaign can be applied to ad groups, campaigns, keywords, and ads.

  • You tell them that labels can be applied to bid strategies, campaigns, keywords, and ads.
  • You tell them that labels can be applied to ad groups, campaigns, bid strategies, and ads.
  • You tell them that labels can be applied to bid strategies, dimensions, campaigns and ads
  • You tell them that labels can be applied to ad groups, campaigns, keywords, and ads.

The correct answer is: You tell them that labels can be applied to ad groups, campaigns, keywords, and ads

Explanation: Labels in Search Ads 360 are a potent tool that enhances your reporting capabilities, allowing for organization and reporting beyond the standard campaign structure. Your customer can apply labels to manage and report on various elements such as campaigns, ad groups, ads, and keywords. For added flexibility, they can assign multiple labels to a single object and integrate these labels with automated rules. This approach enables a more nuanced and efficient way of managing and analyzing campaign performance.

Chapter 8: Apply Labels in Search Ads 360

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