- Creation time
- Search impr share
- Conversion metrics
- Engine metrics
The correct answers are: Conversion metrics and Engine metrics
Explanation: Formula columns use data from other columns in Search Ads 360 to create custom KPIs. Following are the categories that appear in formula columns:
Engine metrics, Search Ads 360 and Floodlight, Names and attributes, Google Ads conversions, Google Ads quality score and first-page bid, Bid strategies, Budget pacing, Paid & Organic, Google Analytics and Inventory management.
Read more here: https://support.google.com/searchads/table/6137282