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Which two column categories appear in formula columns? (select two)Select All Correct Responses

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Which two column categories appear in formula columns? (select two)Select All Correct Responses
  • Engine metrics
  • Creation time
  • Search impr share
  • Conversion metrics

Correct answers are:

  • Conversion metrics
  • Engine metrics

Explanation: Formula columns use data from other columns in Search Ads 360 to create custom KPIs. Following are the categories appear in formula columns:

Engine metrics, Search Ads 360 and Floodlight, Names and attributes, Google Ads conversions, Google Ads quality score and first page bid, Bid strategies, Budget pacing, Paid & Organic, Google Analytics and Inventory management.

Read more here: https://support.google.com/searchads/table/6137282

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