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Home / search ads 360 / Which three requirements must be met to run a successful ad copy test? (select three)Select All Correct Responses

Which three requirements must be met to run a successful ad copy test? (select three)Select All Correct Responses

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Which three requirements must be met to run a successful ad copy test? (select three)Select All Correct Responses
  • Each ad must contain only one landing page URL
  • Minimum number of required impressions for each ad group
  • All keywords and engines must be paused
  • Ads must only include one ad copy test at a time

Correct answers are:

  • Each ad must contain only one landing page URL
  • Minimum number of required impressions for each ad group
  • Ads must only include one ad copy test at a time

Explanation: To run a successful ad copy test, the ads and ad group must meet the following requirements:

  • Ads included in the test are active and the device preference is the same, either all devices or mobile-preferred.
  • Test Google Ads expanded text ads in an all-device ad copy test. You can’t test expanded text ads in a mobile-only ad copy test or with standard text ads.
  • Ads are included in only one ad copy test at a time.
  • Ads aren’t edited during the test. Changes to the ads in the test make the test results inaccurate, but the test will continue to run.
  • Each ad contains only one landing page URL.
  • The ad rotation setting for the campaign or ad group is set to rotate ads evenly.
  • For Bing Ads, test only standard text ads.

Read more here: https://support.google.com/searchads/answer/6205987

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