To enable Google Ads auction-time bidding in Search Ads 360 (SA360), the type of data that should be shared from SA360 to Google Ads is conversions.
- Bulksheets
- Templates
- Rules
- Conversions
The correct answer is: Conversions
Explanation: When you link Google Analytics 4 with Search Ads 360, it facilitates the transmission of data to SA360. For activating Google Ads auction-time bidding within SA360, it’s essential to share conversion data from SA360 to Google Ads. This includes not only Floodlight data but also all other conversion data, as well as relevant feed data. Sharing this comprehensive conversion information with Google Ads allows you to harness the performance benefits of Google Ads auction-time bidding, which is enabled through the bid strategies in Search Ads 360. This integration ensures a more effective and data-driven approach to bidding and campaign optimization.
Read more here: https://support.google.com/sa360/answer/9333528