To understand how customers convert on various types of sneakers for the athletic apparel manufacturer, you should set up custom Floodlight variables within your client’s Search Ads 360 account.
- Data-driven attribution
- Budget bid strategies
- Conversion cart data
- Custom Floodlight variables
The correct answer is: Custom Floodlight variables
Explanation: Search Ads 360 offers the capability to delve into detailed conversion data, providing valuable insights into customer interactions and conversions specific to different sneaker types. By utilizing custom Floodlight variables or purchase detail reporting, you can gather this vital information. Once these custom variables are set up, they enable you to segment conversion reports effectively, focus on essential characteristics in your bid strategy, and facilitate the reporting of numeric data, all of which are crucial for understanding customer conversion patterns on various sneaker types.
Chapter 15: Gain Insights with Floodlight Variables