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At what level should you evaluate performance for your Search Ads 360 bid strategies?

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You should evaluate the performance of your Search Ads 360 bid strategies at the portfolio level.

  • Ad group
  • Keywords
  • Campaign
  • Portfolio

The correct answer is: Portfolio

The best practices for assessing bid strategy performance in Search Ads 360 emphasize analysis at the portfolio level. This approach should consider conversion delay, recommending evaluation over 2-3 conversion delay cycles for accuracy. Additionally, insights from the Top Signals Report, especially for Target CPA (tCPA) and Target ROAS (tROAS) strategies, are valuable for informing your broader marketing approach. Finally, reviewing the bid strategy simulator is beneficial for understanding potential changes in performance, particularly when adjusting Target CPA/ROAS settings. This holistic view ensures a comprehensive understanding of bid strategy effectiveness.

Chapter 10: Measure Bid Performance in Search Ads 360

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