To explain how Search Ads 360 intraday bidding differs from Google Ads auction-time bidding to your client, you would tell them that Search Ads 360 intraday bidding adjusts bids several times a day, while Google Ads auction-time bidding optimizes bids in real-time.
- You tell them that Search Ads 360 intraday bidding overrides device, location, and bid adjustments, while Google Ads auction-time bidding sets device, location, and bid adjustments.
- You tell them that Search Ads 360 intraday bidding helps set precise bids for every auction, while Google Ads auction-time bidding sets up portfolio bid strategies spanning multiple search engines.
- You tell them that Search Ads 360 intraday bidding optimizes bids in real time, while Google Ads auction-time bidding adjusts bids several times a day.
- You tell them that Search Ads 360 intraday bidding adjusts bids several times a day, while Google Ads auction-time bidding optimizes bids in real time.
The correct answer is: You tell them that Search Ads 360 intraday bidding adjusts bids several times a day, while Google Ads auction-time bidding optimizes bids in real time
Explanation: Intraday bidding in Search Ads 360 employs advanced machine learning to automatically optimize keyword bids four times per day across various search engines. This optimization is based on both predicted and reactive conversion rates.
On the other hand, Google Ads auction-time bidding, when used in conjunction with a Search Ads 360 bid strategy that employs Floodlight conversions or Google Ads conversion tracking, significantly enhances campaign performance. Auction-time bidding in Google Ads is a Smart Bidding feature that utilizes multiple contextual signals at the time of the auction to set bids aimed at achieving specific performance goals. This process occurs in real-time, offering a dynamic bidding approach that adapts instantly to the auction environment.
Chapter 4: Maximize Performance with Bid Strategies