To change the flight date of multiple campaigns across various advertising platforms simultaneously, your winter sports store customer should use the “Bulk Actions” feature in Search Ads 360.
- Edit
- Change history
- Sync
- Bulk actions
The correct answer is: Bulk actions
Explanatory: Bulk editing in Search Ads 360 allows for simultaneous modifications across multiple accounts and platforms. This includes automated rules, uploads, and copying/pasting entities across different account levels. All users can track these bulk action changes in their Change History page. It’s important to note that changes made via bulk actions from a higher hierarchy level will display the manager account user’s details. However, bulk actions performed in external platforms like Google Ads won’t be visible in Search Ads 360 and vice versa.
Chapter 7: Harness Cross-Account Campaign Management