To find forecasting for assessing incremental opportunities for your target return on ad spend (tROAS) strategy in Search Ads 360, you should look at the bid strategy report.
- Campaign tab
- Tools & Settings
- Performance Center
- Bid strategy report
The correct answer is: Bid strategy report
Explanation: For a thorough evaluation and forecasting of a tROAS strategy in Search Ads 360, the bid strategy report is essential. This report facilitates analysis at the Bid Strategy Portfolio level and encourages accounting for conversion delay. Assessing performance over 2-3 conversion delay cycles is recommended for more accurate forecasting. The Top Signals Report is also a valuable resource, especially relevant for strategies like tCPA and tROAS in Google Ads auction-time bidding. Additionally, using the bid strategy simulator can provide insights into potential performance changes following adjustments to Target CPA/ROAS, enhancing strategic decision-making and opportunity assessment.
Chapter 10: Measure Bid Performance in Search Ads 360