Search Ads 360 Certification Exam from Google Marketing Platform
To enable Google Ads auction-time bidding in Search Ads 360 (SA360), the type of data that should be shared from SA360 to Google Ads is conversions.
To streamline advertising efforts for your fitness apparel client and run all their Search Ads 360 ads during morning commutes, you should set up automated rules in their account.
To streamline their efforts and run all Search Ads 360 ads during afternoon commutes, your health and wellness organization customer can use automated rules within their account.
If you want to run all Search Ads 360 ads at a specific time, you would set this up in your account using automated rules.
In Search Ads 360, one way to use custom dimensions to facilitate important business decisions is by writing automated rules.
One way your retail client can use custom dimensions in Search Ads 360 to aid in their business decision-making is by writing automated rules.
One way to use custom dimensions in Search Ads 360 to aid in business decision-making is to write automated rules.
Google Ads auction-time bidding differs from Search Ads 360 intraday bidding in that it optimizes bids in real-time, whereas Search Ads 360 intraday bidding adjusts bids several times a day.
Google Ads auction-time bidding differs from Search Ads 360 intraday bidding in that while Google Ads auction-time bidding optimizes bids in real-time, Search Ads 360 intraday bidding adjusts bids several times a day.
To explain how Search Ads 360 intraday bidding differs from Google Ads auction-time bidding to your client, you would tell them that Search Ads 360 intraday bidding adjusts bids several times a day, while Google Ads auction-time bidding optimizes bids in real-time.
To your client who creates hand-painted desk calendars, you would respond that the optimal window of time to review the performance of their Search Ads 360 campaign is two to three conversion cycles.
The optimal window of time to review the performance of a Search Ads 360 campaign is two to three conversion cycles.
If your client enquires about the preferred time frame for reviewing the performance of their Search Ads 360 campaign, you advise them to evaluate it over two to three conversion cycles.
To ensure their Search Ads 360 campaigns automatically update in line with the weekly debut of their seasonal fruit and vegetable offerings, your smoothie-maker client should set up templates within their campaign structure.
To ensure their Search Ads 360 campaigns are automatically updated to reflect the correct inventory available for their weekly T-shirts, your retail clothing customer needs to set up templates within their campaign structure.
To ensure their Search Ads 360 campaigns are automatically updated to reflect available inventory for purchase, you should advise your client to set up templates within their campaign structure.
For your customer, the owner of a chain of ski resorts, who needs to frequently update their winter holiday rental package prices based on time of year and availability, the feature they should use within Search Ads 360 is templates.
For your customer who sells beach vacation rental packages, and whose pricing changes frequently due to seasonal and availability factors, they should use Templates in Search Ads 360 to ensure their campaign structure, targeting, and creatives are updated automatically to reflect those changes.
To ensure that the campaign structure, targeting, and creatives are automatically updated to reflect any changes within Search Ads 360, you should use templates.
Your customer, a hat designer, can keep track of the changes made to their campaigns, such as the new audience targets for their line of bowlers and fedoras, by using labels within their Search Ads 360 campaign.
To keep track of the recent updates made to their campaigns, especially the new audience targets for their basketball sneaker campaign, your customer can use labels within their Search Ads 360 campaign.
If your client asks where to apply labels in their Search Ads 360 campaign, you should respond by saying that labels can be applied to ad groups, campaigns, keywords, and ads.
Within your Search Ads 360 campaign, labels can be applied to ad groups, campaigns, keywords, and ads.
To your customer, a purveyor of office supplies, you would tell them that labels in their Search Ads 360 campaign can be applied to ad groups, campaigns, keywords, and ads.
To track performance by region and optimize monthly for their regional-specific workout gear, your client, a global fitness apparel brand, should use labels within Search Ads 360.
To track performance by region and optimize monthly for their global sneaker brand’s regional-specific tennis shoes, your client should use labels within their Search Ads 360 account.
To create labels in Search Ads 360, you should select the ‘Campaigns’, ‘Ad groups’, and ‘Keywords’ options in the navigation menu.
To create labels in Search Ads 360, your agency client can use the ‘Campaigns’, ‘Ad groups’, and ‘Keywords’ options in the navigation menu.
In the navigation menu of Search Ads 360, labels can be created from the ‘Campaigns’, ‘Ad groups’, and ‘Keywords’ options.
To access reporting, campaigns, and ad groups within their Search Ads 360 account, your agency client should go to the navigation menu.
To access reporting, campaigns, and ad groups within Search Ads 360, you use the navigation menu.
Within your Search Ads 360 account, you can access your reporting, campaigns, and ad groups from the navigation menu.
To find forecasting for incremental opportunities for a target return on ad spend (tROAS) strategy in Search Ads 360, you would look in the bid strategy report.
To find forecasting for assessing incremental opportunities for your target return on ad spend (tROAS) strategy in Search Ads 360, you should look at the bid strategy report.
If your agency client is seeking to assess incremental opportunities for a target return on ad spend (tROAS) strategy in Search Ads 360, you should look in the bid strategy report.
When working with your client who designs trendy fanny packs and travel accessories, you should advise them to evaluate the performance of their Search Ads 360 bid strategies at the portfolio level.
You should evaluate the performance of your Search Ads 360 bid strategies at the portfolio level.
If you’ve been added as an owner to a custom column in Search Ads 360, you can access and manage those columns across all account levels.
When your fitness apparel client used Search Ads 360 to add an owner to a custom column, this new owner can access and manage columns across all account levels.
When your health and wellness client uses Search Ads 360 to add an owner to a custom column, the owner can access and manage the column across all account levels.
To understand how customers convert on various types of sneakers for the athletic apparel manufacturer, you should set up custom Floodlight variables within your client’s Search Ads 360 account.
To understand how buyers convert on the different varieties of supplements for your wellness brand customer, you should set up custom Floodlight variables within their Search Ads 360 account.
To learn about customer conversions within Search Ads 360, you should set up custom Floodlight variables.
To assist your baby-food producer client in changing the flight date of multiple campaigns across various advertising platforms simultaneously, you’d use the bulk actions tool in Search Ads 360.
If you want to change the flight date of multiple campaigns across multiple advertising platforms simultaneously, you should use the bulk actions tool in Search Ads 360.
To change the flight date of multiple campaigns across various advertising platforms simultaneously, your winter sports store customer should use the “Bulk Actions” feature in Search Ads 360.
Two key differentiators in functionality between labels and business data are the ability to attach a business calendar and the ability to attach a business calendar.