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What are the difference between Google Analytics 4 and Universal Analytics properties?

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Google Analytics 4 (GA4) is more user-friendly to preserve the key features and functionality you enjoy in Universal Analytics (UA) properties. The most important differences between UA properties and GA4 properties are as follow:

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What are the benefits of Google Analytics 4 properties?

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As a future-focused and privacy-first platform, The next generation Google Analytics 4 (GA4) is designed to scale with your business and measure across devices and platforms. Using this platform you can design measurement strategies to adapt to a constantly changing digital environment. This platform is enhanced by machine learning. Analytics 4 also provides predictions to help improve your marketing efforts.

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