Last Updated on 1 year ago by School4Seo Team

If you notice that your Google App campaign is still in the learning phase after running for several days, one factor that can cause the campaign to stay in the learning phase for an extended time is a low budget.

• The campaign name can cause this
• Language setting can cause this
• Providing only text assets can cause this
• A low budget can cause this

The correct answer is: A low budget can cause this

Explanation: In Google App campaigns, the learning phase is a period during which the system gathers data to optimize performance. A low budget can prolong this phase because it restricts the amount of data the system can collect, hindering its ability to make informed adjustments. To ensure efficient learning, it’s recommended to set a daily budget that’s at least 50 times your target cost-per-install (tCPI). This approach allows the system to gather sufficient data for effective optimization.

Read more here: https://support.google.com/google-ads/answer/6167162