Last Updated on 12 months ago by School4Seo Team

In Google App campaigns, it’s recommended to set your daily budget to at least 10 times your target cost-per-action (tCPA). This approach ensures that the campaign has sufficient data to optimize performance effectively.

---

• 25
• 50
• 200
• 100

The correct answer is: 100

Explanation: Setting a daily budget that’s at least 10 times your tCPA allows the campaign to gather enough data to make informed bidding decisions. For example, if your tCPA is £10, the recommended minimum daily budget would be £100. This budget allocation helps the campaign’s algorithms to function optimally, increasing the likelihood of achieving your desired cost per action. By allocating a sufficient budget relative to your tCPA, you provide the system with the flexibility needed to adjust bids and placements, ultimately enhancing the campaign’s efficiency and effectiveness.

Read more here: https://support.google.com/google-ads/answer/9176652