Last Updated on 2 months by School4Seo Team

In Google App campaigns, selecting the appropriate bidding strategy is crucial to achieving your marketing objectives. For a food delivery company aiming to acquire new users, the optimal bidding strategy is Target Cost-Per-Install (tCPI).

• CPM
• tROAS
• CPC
• tCPI

The correct answer is: tCPI

Explanation: Target Cost-Per-Install (tCPI): This strategy focuses on driving app installations at a specified average cost. By setting a target CPI, you inform Google Ads of the amount you’re willing to pay for each new user who installs your app. The system then optimizes your bids to maximize installs while maintaining the specified cost threshold. Implementing a tCPI strategy enables efficient budget utilization by acquiring new users at a predictable cost, aligning with the goal of expanding the app’s user base.

Read more here: https://support.google.com/google-ads/answer/7100895