Home » Google Ads Apps Certification » You work for an agency and your client wants to know how machine learning works in Google App campaigns. How does machine learning benefit both marketers and users?

You work for an agency and your client wants to know how machine learning works in Google App campaigns. How does machine learning benefit both marketers and users?

Last Updated on 2 weeks by School4Seo Team

  • By delivering ads to as many users as possible in one location.
  • By delivering relevant ads to users only on YouTube.
  • By delivering a unique ad to every individual user
  • By delivering a relevant ad to the right user at the right time.

The correct answer is: By delivering a relevant ad to the right user at the right time.

Explanation: In Google App campaigns, machine learning plays a pivotal role in delivering relevant ads to users at optimal times. By analyzing extensive datasets, machine learning algorithms can predict user behavior and preferences, enabling the system to serve ads that are most likely to engage each individual user. This process benefits both marketers and users by ensuring that advertisements are pertinent and timely, thereby enhancing user experience and increasing the effectiveness of marketing efforts.

For a comprehensive understanding of how machine learning enhances ad relevance in Google App campaigns, you can refer to Google’s official documentation on App campaigns. support.google.com

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