Nitin Batra
Jared handles marketing for a chain of restaurants that feature high-end bars. He added a bar and its restaurant as separate locations in his bulk upload, even though they share an address. Both were disapproved. What caused the disapproval?
Here, Jared has a location with both a bar and a sit-down restaurant, he should consolidate them under a single title.
Larry owns a dry cleaning business and would like to give his customers every opportunity to reach him. His Google My Business panel provides his phone number, but he knows some of his online customers would prefer to text for information. How can Google My Business help Larry?
Google My Business help Larry set turn on messaging within the Google My Business app. Google My Business panel provides his phone number, but he knows some of his online customers would prefer to text for information.
How can a Google My Business location can be verified?
A Google My Business location can be verified by phone, e-mail, or postcard.
What’s the best indicator that a campaign is increasing customer loyalty?
Volume growth of customer referrals is the best indicator that a campaign is increasing customer loyalty.
You’ve been hired as a consultant to help an online store owner. You need to complete the implementation of conversion tracking tags into their website. What are two ways that Google Tag Assistant can help you with this task? (Choose two.)
It tells you which tags are on each web page and provides reasons why tags aren’t working is best practice that should be used when using Google Tag Assistant to implement conversion tracking tags.
Julie is trying to determine why there are such dynamic fluctuations in the conversion volume of her online website in the past three months. She begins investigating possible causes for the fluctuations. What are two recommended actions she can take in her investigation? (Choose two.)
Julie can take two recommended actions in her investigation. First is to View the Time Lag Report to better understand her visitor’s conversion path and Second is to Review the full history of her account changes over the specific date selected, as ad changes might affect conversions.
Kathy released a gaming app and needs to set up conversion tracking for first opens of the app. To do this, she linked her Firebase project with Google Ads. Which access permission did her Google account need for her to do this?
Kathy requires Administrative access in Google Ads to link it with Firebase. Then it will let Kathy set up conversion tracking for first opens of the app.
Rodney’s trying to set up offline tracking using his Google Ads account. He downloaded the conversion template he wants to use. He adds the appropriate offline data and modifies it. When he tries to upload the template, the import process fails. What will cause the import process to fail?
If The GCLID field’s been removed from the conversion template, it will cause the import process to fail. Rodney can’t add the appropriate offline data and modifies the conversion template
Which feature should you use to find information regarding specific actions visitors have taken on your Google My Business listing over a given period of time?
You should use Google My Business Insights to find information regarding specific actions visitors have taken on your Google My Business listing over a given period of time.
Gail is a marketing manager who received a series of ads from her creative team. She wants to improve her ad content by using A/B testing. Which type of ads will Gail compare?
Gail will compare Ads used in identical ways, on the same channels, and directed at the same audience if she wants to improve her ad content by using A/B testing.
Bill owns a company called Wild Bill’s Bracelets that sells custom jewelry. He launched a Search campaign to drive sales of his custom-made bracelets on his website. How can Bill create effective messages that drive more customers to purchase his jewelry?
Bill can create effective messages by using brand-specific search terms that drive more customers to purchase his jewelry.
If you have ten or more locations, you can bulk upload those locations to Google My Business using a spreadsheet that contains five important fields. Match the fields to their descriptions.
You can bulk upload multiple (must be more than 10) locations to Google My Business using a spreadsheet that contains five important fields. 1. Store Code, 2. Business Name, 3. Business Location, 4. Phone and Website and 5. Categories.
Which Google measurement product is designed for brick-and-mortar retailers that collect shopper purchase data in a customer relationship management system?
Store sales direct is designed for brick-and-mortar retailers that collect shopper purchase data in a customer relationship management system.
Tom’s using Google Ads to promote his bicycle store. He’s created an Android App and needs to measure how effectively the current ad campaign is driving purchases. How can Tom accomplish this?
Tom can setting up a conversion action for in-app purchases to measure how effectively the current ad campaign is driving purchases.
Olyana works at a digital marketing agency. She’d like to use Google forwarding numbers to track the duration of calls originating from one of her client’s campaigns. She created a conversion action for call conversions inside Google Ads, which produced a tag for her to download. What is this tag called?
created a conversion action for call conversions inside Google Ads
Which analysis technique is particularly useful for companies that invest a significant amount of their media budget in offline media channels or companies that sell predominantly through local stores?
Media Mix Model analysis technique is particularly useful for companies that invest a significant amount of their media budget in offline media channels or companies that sell predominantly through local stores.
Google My Business helps businesses engage their customers in the moments that matter most. What are two ways Google My Business accomplishes this? (Choose two.)
Google My Business (GMB) helps businesses engage their customers by letting them communicate with customers and respond to reviews.
Anthony has a dog-walking business that he manages online, and he’s adopted Google Ads to drive more traffic to his website. He’s one month into his first campaign on Google Ads, now reviewing his conversion data to determine how his ads are performing. He sees that his view-through conversions (VTCs) are low. He’s not sure what VTCs are and what this data means Knowing which two facts about VTCs would help Anthony better understand his conversion data? (Choose two.)
VTS stands for View Through Conversion. It is counted if a person watches an ad for up to 30 seconds OR clicks on a part of the ad and are recorded when users view (but don’t interact with) an ad and then later convert.
As the director of advertising for a software company, Susan’s considering her customers’ journeys. What’s the first step her potential customers will take?
View an online advertisement is the first step Susan’s potential customers will take. She should consider her customers’ journeys from there.
Antonio runs an online retail site and wants to set up a sitewide tag to measure online conversions for his future Google Ad campaigns. He’s already set up conversion actions and has Google Tag Manager managing tags on his site. Which tag type should he choose to complete this process?
Antonio should choose Conversion Linker tag sitewide tag to measure online conversions for his future Google Ad campaigns.