Bill owns a company called Wild Bill’s Bracelets that sells custom jewellery. He launched a Search campaign to drive sales of his custom-made bracelets on his website. How can Bill create effective messages that drive more customers to purchase his jewellery?
Bill can create effective messages by using brand-specific search terms that drive more customers to purchase his jewelry.
- He can use Display upsell ads.
- He can use videos to tell stories.
- He can highlight brand attributes.
- He can use brand-specific search terms.
The correct answer is: He can use brand-specific search terms.
Bill should focus on the message and create effective ad copy to drive more customers to purchase his custom-made bracelets. He should use brand-specific search terms.
- Learn more here: Skillshop Measurement Certification
- Sixth chapter: Turn Business Objectives into Marketing Goals
- Sub-Chapter: Choose the right media to reach your objective
