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Home » Measurement Certification » Bill owns a company called Wild Bill’s Bracelets that sells custom jewelry. He launched a Search campaign to drive sales of his custom-made bracelets on his website. How can Bill create effective messages that drive more customers to purchase his jewelry?
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Bill owns a company called Wild Bill’s Bracelets that sells custom jewellery. He launched a Search campaign to drive sales of his custom-made bracelets on his website. How can Bill create effective messages that drive more customers to purchase his jewellery?

Bill can create effective messages by using brand-specific search terms that drive more customers to purchase his jewelry.

  • He can use Display upsell ads.
  • He can use videos to tell stories.
  • He can highlight brand attributes.
  • He can use brand-specific search terms.

The correct answer is: He can use brand-specific search terms.

Bill should focus on the message and create effective ad copy to drive more customers to purchase his custom-made bracelets. He should use brand-specific search terms.

  • Learn more here: Skillshop Measurement Certification
  • Sixth chapter: Turn Business Objectives into Marketing Goals
  • Sub-Chapter: Choose the right media to reach your objective
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