The clothing company is trying to improve Demand. Because the company launches an advertising campaign to position themselves as a luxury brand, they are trying to improve Demand.
- Unit cost
- Volume
- Capacity
- Demand
Correct Answer is: Demand
The clothing company that wants to entice consumers to pay more for their products is trying to improve Demand by increasing consumers’ readiness to pay a price for a product. The company launches an advertising campaign to position itself as a luxury brand.
- Learn more here: Skillshop Measurement Certification
- Sixth chapter: Turn Business Objectives into Marketing Goals
- Sub-Chapter: Determine your business goals
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