A clothing company wants to entice consumers to pay more for their products. To do this, the company launches an advertising campaign to position themselves as a luxury brand. Which factor are they trying to improve?

  • Unit cost
  • Demand
  • Volume
  • Capacity

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Correct Answer is:
Demand

The clothing company who wants to entice consumers to pay more for their products is trying to improve Demand by increasing consumers’ readiness to pay a price for a product. The company launches an advertising campaign to position themselves as a luxury brand.

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