Which analysis technique is particularly useful for companies that invest a significant amount of their media budget in offline media channels or companies that sell predominantly through local stores?

  • Machine learning
  • Media mix model
  • Cross-channel
  • Attribution

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Correct Answer is:
Media mix model

Marketing Mix model or Media Mix Model particularly useful for companies that invest a significant amount of their marketing budget in offline media channels, or companies that sell predominantly through offline sales channels (brick-and-mortar stores).

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