- Machine learning
- Media mix model
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Media mix model
Marketing Mix model or Media Mix Model particularly useful for companies that invest a significant amount of their marketing budget in offline media channels, or companies that sell predominantly through offline sales channels (brick-and-mortar stores).
- Learn more here: Skillshop Measurement Certification
- Seventh Chapter: Assign Value to What’s Being Measured
- Sub-Chapter: Valuing media channels beyond attribution