Media Mix Model analysis technique is particularly useful for companies that invest a significant amount of their media budget in offline media channels or companies that sell predominantly through local stores.
- Machine learning
- Cross-channel
- Attribution
- Media mix model
Correct Answer is: Media mix model
Marketing Mix model or Media Mix Model particularly useful for companies that invest a significant amount of their marketing budget in offline media channels, or companies that sell predominantly through offline sales channels (brick-and-mortar stores).
- Learn more here: Skillshop Measurement Certification
- Seventh Chapter: Assign Value to What’s Being Measured
- Sub-Chapter: Valuing media channels beyond attribution
[adinserter name=”7″]
