• Test daily: Test a new website layout and color scheme each day.
• Lower price: Consider reducing the price of your product(s) for multiple purchases.
• Increase discounts: Attempt to increase unique visits to the website by offering discounts.
• Remove friction: Make sure the checkout process is working and easy to use.

The correct answer is: Remove friction: Make sure the checkout process is working and easy to use.

[adinserter block=”7″]

Once you’ve connected with your customers, remove the friction from their shopping experience to drive sales – on your site, in your store, and across the web. To create a seamless experience to drive action, offer an easy checkout process.

• Learn more here: Skillshop Shopping Ads Certification
• First chapter: Grow Your Retail Business with Google
• Sub-Chapter: Partner with Google to reach your retail business goals