- It algorithmically evaluates individual customer paths.
- It includes converting and non-converting paths.
- It’s the most advanced model in Google’s attribution products.
- It applies static logic to assign a value to each touch-point.
Correct Answer is: It applies static logic to assign a value to each touch-point.
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Rules-based models apply static logic to assign a value to each touchpoint in a conversion path. These values are based on the relative importance of that step of the process.
- Learn more here: Skillshop Measurement Certification
- Seventh Chapter: Assign Value to What’s Being Measured
- Sub-Chapter: Attribution and the customer journey