Gavin is creating a Google Display Ads campaign designed to drive sales on his website. He wants to reach potential customers who viewed pages on his website and entice them to make purchases with a discount code. Which option will best serve Gavin’s marketing goals?

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Gavin is creating a Google Display Ads campaign designed to drive sales on his website. He wants to reach potential customers who viewed pages on his website and entice them to make purchases with a discount code. Which option will best serve Gavin’s marketing goals?

  • In-Market audiences
  • Affinity Audiences
  • Similar Audiences
  • Remarketing

Correct Answer is: Remarketing

Gavin’s marketing goals are to reach potential customers who viewed pages on his website and entice them to make purchases with a discount code. Remarketing will serve best to achieve this goal.

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