Anthony has a dog-walking business that he manages online, and he’s adopted Google Ads to drive more traffic to his website. He’s one month into his first campaign on Google Ads, now reviewing his conversion data to determine how his ads are performing. He sees that his view-through conversions (VTCs) are low. He’s not sure what VTCs are and what this data means Knowing which two facts about VTCs would help Anthony better understand his conversion data? (Choose two.)

  • Google Ads Certification Exam – All Q&As * Updated on 10-January-2020

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Correct Answer is:
A view is counted if a person watches an ad for up to 30 seconds OR clicks on a part of the ad.
VTCs are conversions that are recorded when users view (but don’t interact with) an ad and then later convert.

Anthony who is running a dog-walking business should know that VTC (View-through Conversion) are conversions recorded when users view (but don’t interact with) an ad and then later convert. When someone watches up to 30 seconds or clicks on a part of the ad, that counts as a view. If his view-through conversions (VTCs) are low, this could be due to VTCs automatically excluding conversions from people who’ve also clicked on the ad or on any of his other ads.

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