VTS stands for View Through Conversion. It is counted if a person watches an ad for up to 30 seconds OR clicks on a part of the ad and are recorded when users view (but don’t interact with) an ad and then later convert.
- VTCs are recorded when users interact with an ad and then later convert.
- In conversion reports, VTC data are included in the conversions column rather than being separately addressed.
- A view is counted if a person watches an ad for up to 30 seconds OR clicks on a part of the ad.
- VTCs are conversions that are recorded when users view (but don’t interact with) an ad and then later convert.
Correct Answers are: A view is counted if a person watches an ad for up to 30 seconds OR clicks on a part of the ad. and VTCs are conversions that are recorded when users view (but don’t interact with) an ad and then later convert.
Anthony who is running a dog-walking business should know that VTC (View-through Conversion) are conversions recorded when users view (but don’t interact with) an ad and then later convert. When someone watches up to 30 seconds or clicks on a part of the ad, that counts as a view. If his view-through conversions (VTCs) are low, this could be due to VTCs automatically excluding conversions from people who’ve also clicked on the ad or on any of his other ads.
- Learn more here: Skillshop Measurement Certification
- Fifth Chapter: Analyze and Optimize with Conversion Data
- Sub-Chapter: Analyze data with Hiroko
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