If you’ve set up conversion actions in Google Ads and Google Analytics, you’ll notice differences in the way this data is calculated between the two platforms. What’s one of these differences?

  • The cost of products
  • The number of product returns
  • The date of transaction
  • The return on investment

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Correct Answer is:
The date of transaction

Discrepancy between Google Ads and Google Analytics conversion data may be because of the Date of Transaction. Google Ads gives conversion credit to the time of the last impression made by the customer before they clicked on the ad.

  • Learn more here: Skillshop Measurement Certification
  • Third Chapter: Get Acquainted with Conversion Tracking
  • Sub-Chapter: Conversion tracking differences in Google Ads and Google Analytics
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