- The cost of production
- The number of product returns
- The return on investment
- The date of transaction
Correct Answer is: The date of transaction
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Discrepancy between Google Ads and Google Analytics conversion data may be because of the Date of Transaction. Google Ads gives conversion credit to the time of the last impression made by the customer before they clicked on the ad.
- Learn more here: Skillshop Measurement Certification
- Third Chapter: Get Acquainted with Conversion Tracking
- Sub-Chapter: Conversion tracking differences in Google Ads and Google Analytics