Audra handles YouTube strategy for a popular concert venue that would like to run YouTube campaigns aimed at…

Audra handles YouTube strategy for a popular concert venue that would like to run YouTube campaigns aimed at fans of the musicians they’ve booked this summer. Which type of audience solution should Audra recommend for this client?

  • Program Candidate
  • Detailed Demographic
  • Determinant List
  • Custom Affinity

Correct Answer is: Custom Affinity

Audra is recommended to use Custom Affinity audience to target fans of the musicians they’ve booked this summer. With custom affinity audiences, you can develop a one-of-a-kind audience to deliver a niche message at scale.