- Create a new audience to represent offline shoppers.
- Use Audience insights to define an offline audience.
- Use Attribution Modeling to analyze offline purchasers.
- Import offline conversions.
Correct Answer is: Import offline conversions.
If Carols advertises online and wants to measure how effective his online ads are in driving new customers in-store then he needs to import offline conversions to Google Ads.
- Learn more here: Skillshop Measurement Certification
- Fourth Chapter: Set Up Conversion Tracking to Meet Your Goals
- Sub-Chapter: Set up actions for sales and lead generation