Home » Google Display Advertising Exam » Match each business objective with the Google Ads campaign type that best meets it. (Each campaign type can be used only once.)
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To advertise a business’s online and local inventory and boost website or store traffic. — Shopping campaign
To increase engagement, app installs, and in-app actions (like signing up for a newsletter). — App campaign
To increase exposure and reach audiences with specific interests across the web. — Display campaign
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