Kathy requires Administrative access in Google Ads to link it with Firebase. Then it will let Kathy set up conversion tracking for first opens of the app.
- Standard access in Firebase
- Standard access within Google Ads
- Administrative access in Firebase
- Administrative access in Google Ads
The correct answer is: Administrative access in Google Ads
Kathy who wants to set up conversion tracking for the gaming app requires Administrative access in Google Ads. In Google Ads, the Google Account needs administrative access.
- Learn more here: Skillshop Measurement Certification
- Fourth Chapter: Set Up Conversion Tracking to Meet Your Goals
- Sub-Chapter: Set up actions for app installs
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