Last Updated on 4 years ago by School4Seo Team
- Time-decay
- Last interaction
- Linear
- Data-driven
Correct Answer is: Data-driven
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Data driven type algorithmically evaluates individual customer paths. Data-driven attribution (DDA) is the most advanced model in Google’s attribution products. A data-driven model algorithmically evaluates individual customer paths.
- Learn more here: Skillshop Measurement Certification
- Seventh Chapter: Assign Value to What’s Being Measured
- Sub-Chapter: Attribution and the customer journey
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