- Google Ads Certification Exam – All Q&As * Updated on 10-January-2020
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Correct Answer is:
Data driven type algorithmically evaluates individual customer paths. Data-driven attribution (DDA) is the most advanced model in Google’s attribution products. A data-driven model algorithmically evaluates individual customer paths.
- Learn more here: Skillshop Measurement Certification
- Seventh Chapter: Assign Value to What’s Being Measured
- Sub-Chapter: Attribution and the customer journey