David owns a retail business that just implemented a web app to supplement sales. He needs to choose an attribution partner to integrate the app for in-app conversion tracking. Which two are available attribution providers? (Choose two.)

  • Google Analytics
  • Salesforce
  • Google Firebase
  • Google Play

Correct Answers are:
1. Google Firebase
2. Google Play

Google Firebase and Google Play are the available attribution providers to integrate the app for in-app conversion tracking. Google Firebase is good option when the goal is tracking of app installs and Google Play is good option when the goal is in-app sales conversion

  • Learn more here: Skillshop Measurement Certification
  • Fourth Chapter: Set Up Conversion Tracking to Meet Your Goals
  • Sub-Chapter: Set up actions for app installs and Set up actions for sale conversions