David owns a retail business that just implemented a web app to supplement sales. He needs to choose an attribution partner to integrate the app for in-app conversion tracking. Which two are available attribution providers? (Choose two.)

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Correct Answers are:
1. Google Firebase
2. Google Play

Google Firebase and Google Play are the available attribution providers to integrate the app for in-app conversion tracking. Google Firebase is good option when the goal is tracking of app installs and Google Play is good option when the goal is in-app sales conversion

  • Learn more here: Skillshop Measurement Certification
  • Fourth Chapter: Set Up Conversion Tracking to Meet Your Goals
  • Sub-Chapter: Set up actions for app installs and Set up actions for sale conversions

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