Susan’s created a gaming app, which she’s promoting on Google Ads. She wants to track first opens of the gaming…

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Susan’s created a gaming app, which she’s promoting on Google Ads. She wants to track first opens of the gaming app. What must she do first, before she can begin tracking opens of her app?

  • Set up Google Analytics with her app data.
  • Assign values to search attribution.
  • Automate her bidding strategies.
  • Link her Firebase and Google Ads account.

Correct Answer is: Link her Firebase and Google Ads account.

If Susan wants to track first opens of the gaming app she must first link her firebase and Google Ads Account. Once she integrate the Firebase SDK with her gaming app, basic app-usage data is automatically collected and is available in Google Analytics and Google Analytics for Firebase.