- Link her Firebase and Google Ads account.
- Set up Google Analytics with her app data.
- Assign values to search attribution.
- Automate her bidding strategies.
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Correct Answer is:
Link her Firebase and Google Ads account.
If Susan wants to track first opens of the gaming app she must first link her firebase and Google Ads Account. Once she integrate the Firebase SDK with her gaming app, basic app-usage data is automatically collected and is available in Google Analytics and Google Analytics for Firebase.
- Learn more here: Skillshop Measurement Certification
- Fourth Chapter: Set Up Conversion Tracking to Meet Your Goals
- Sub-Chapter: Set up actions for app installs