Antonio runs an online retail site and wants to set up a sitewide tag to measure online conversions for his future Google Ad campaigns. He’s already set up conversion actions and has Google Tag Manager managing tags on his site. Which tag type should he choose to complete this process?

  • Google Ads Conversion Tracking
  • Google Optimize
  • Floodlight Counter
  • Conversion Linker

Correct Answer is:
Conversion Linker

Antonio already has Google Tag Manager set up on his online retail site, he is ready to quickly and easily deploy and update tags on his website without changing the code on his page. All he need to do is add the Conversion Linker tag to his landing page URLs, which automatically identifies information about the ad click that brought someone to his site.