Which two metrics help show you how many people found your ad compelling enough to actually click on it and visit your website? (Choose 2)
- Search terms
- Clickthrough rate (CTR)
- Clicks
- Impressions
Correct answers are:
- Clickthrough rate (CTR)
- Clicks
- Google Fundamental Exam – All Q&As
- *Updated on 25-Jan-2019
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Explanation: If your main advertising objective is to increase traffic to your site, try focusing on increasing your clicks and clickthrough rate (CTR). Start by creating great ad text and strong keywords to make ads that are highly relevant and very compelling to your customers, then closely monitor your clicks, CTR, keywords, and search terms.
Read more here: https://support.google.com/google-ads/answer/1722035
