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Which two metrics help show you how many people found your ad compelling enough to actually click on it and visit your website? (Choose 2)

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Google Fundamental Exam – All Q&As
*Updated on 05-Jan-2019
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Search terms
Clickthrough rate (CTR)
Clicks
Impressions

Correct answers are:

Clickthrough rate (CTR)
Clicks

Explanation: If your main advertising objective is to increase traffic to your site, try focusing on increasing your clicks and clickthrough rate (CTR). Start by creating great ad text and strong keywords to make ads that are highly relevant and very compelling to your customers, then closely monitor your clicks, CTR, keywords, and search terms.

Read more here: https://support.google.com/google-ads/answer/1722035

Google Fundamental Exam

I am Google Adwords Certified Professional. I've worked with some very decent start-ups like Deal4Loans (India's biggest loan and credit card comparison portal ) , Xpertravels.com and Tapzo.Com. Now, I am working as a consultant for OnlinePrasad.Com and SEO Webtouch - An Online Marketing Company. Having entrepreneurial attitude, love working with start-ups and have +8 years of experience.

By Nitin Batra

Which two metrics help show you how many people found your ad compelling enough to actually click on it and visit your website? (Choose 2)

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