Gail is a marketing manager who received a series of ads from her creative team. She wants to improve her ad…

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Gail is a marketing manager who received a series of ads from her creative team. She wants to improve her ad content by using A/B testing. Which type of ads will Gail compare?

  • Ads with exposed groups, on the same message, and directed at the same audience.
  • Ads with unexposed groups, on the same budget, and directed at the same audience.
  • Ads used in brand lift, on the same channel, and directed at the same audience.
  • Ads used in identical ways, on the same channels, and directed at the same audience.

Correct Answer is: Ads used in identical ways, on the same channels, and directed at the same audience.

Gail should always A/B test ads to find the improved ads content in the series that yield the best results. A/B. Gail should compare the ads that are:
1. Used in identical ways
2. On the same channels
3. Directed at the same audience