Gail will compare Ads used in identical ways, on the same channels, and directed at the same audience if she wants to improve her ad content by using A/B testing.
- Ads with exposed groups, on the same message, and directed at the same audience.
- Ads with unexposed groups, on the same budget, and directed at the same audience.
- Ads used in brand lift, on the same channel, and directed at the same audience.
- Ads used in identical ways, on the same channels, and directed at the same audience.
The correct answer is: Ads used in identical ways, on the same channels, and directed at the same audience.
Gail should always A/B test ads to find the content of the improved ad in the series that yield the best results. A/B. Gail should compare the ads that are:
1. Used in identical ways
2. On the same channels
3. Directed at the same audience
- Learn more here: Skillshop Measurement Certification
- Eight Chapter: Evaluate Results and Take Action
- Sub-Chapter: Marketing by the numbers
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