As the director of advertising for a software company, Susan’s considering her customers’ journeys. What’s the first step her potential customers will take?

  • Provide contact information
  • Respond to a call-for-action
  • Demonstrate loyalty
  • View an online advertisement

Correct Answer is:
View an online advertisement

The first step Susan’s potential customers will take is to view an online advertisement. This essentially boils down to following a potential customer on their path to purchase and communicating the right ideas based on their interests. Make sure people see that your business, product, or service exists.