View an online advertisement is the first step Susan’s potential customers will take. She should consider her customers’ journeys from there.
- Provide contact information
- Respond to a call-for-action
- Demonstrate loyalty
- View an online advertisement
Correct Answer is: View an online advertisement
The first step Susan’s potential customers will take is to view an online advertisement. This essentially boils down to following a potential customer on their path to purchase and communicating the right ideas based on their interests. Make sure people see that your business, product, or service exists.
- Learn more here: Skillshop Measurement Certification
- Sixth Chapter: Turn Business Objectives into Marketing Goals
- Sub-Chapter: Map your customer journey
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